Blockedgrowth?
The problem is not in your product, your marketing, or your team — it's in the alignment between all of them and the world they're operating in.
We fix that alignment.
There's a particular kind of stuck that's hard to explain — even to yourself.
The business is real. The market exists. You've tried the obvious moves — revised the marketing, looked at the roadmap, restructured the team. Things improve slightly, temporarily. The ceiling stays.
The problem is never where it appears.
What's underneath is almost always a misalignment — between where the market is heading, what your business says it is, what your systems reward, and how your buyers actually decide.
Where The Problem Actually Lives
Misalignment between any of these is where growth stalls. We find it. And we fix it at the root.
How We Work Together
Find the real problem, solve it at the root.
You have something real. But fit is still elusive — and the usual advice isn't getting you there faster.
This phase is hard because the problem is rarely where it appears. You might be in the right market but the wrong arena — talking to the right buyer with the wrong story. The gap is usually smaller than it feels, but it needs the right diagnosis to close.
You've built something that works. But the next level of growth isn't coming from doing more of the same.
Growth has plateaued. The obvious moves haven't shifted the ceiling. The problem is almost never where it looks — it's in the gap between what your business is optimised for and what the next phase requires.
Letter From The Founder
I've always been drawn to the intersections — where ideas, disciplines, and human motivations meet. That curiosity shaped a career that didn't follow a straight line. I've been a founder, a corporate strategist, a consultant. I've navigated the same uncertainty and blind spots that the founders and business owners we work with bring to us.
What that range taught me is that the hardest problems rarely sit in one domain. They live between things — between where the world is heading and what a business is built for, between what a team is incentivised to do and what growth actually requires, between how a founder sees their business and how the market experiences it.
At With/Care, we work on problems at that depth. My partner Ranjit Damodaran brings twenty years of strategy and transformation across IBM, Ericsson, and consulting — where I focus on diagnosis and direction, Ranjit brings the operational depth to make change stick. Beyond the two of us, we draw on a close network of peers who have built and led at Meta, Google, Microsoft, and Amazon — as well as founders who have navigated the same inflection points. We bring them in when the problem calls for it.
We work with a small number of clients at a time. Not to offer quick fixes, but to find what will actually endure. That's important to us.
What Our Clients Say
A Case Study
A technology company had built impressive capability in video analytics — serving government, smart cities, and infrastructure providers. The product worked. But sales cycles were long and conversations were getting stuck.
The presenting problem was positioning. The real problem was identity. They were calling themselves a video analytics company — accurate, but it made buyers think about cameras rather than decisions. Underneath was something far more valuable: business intelligence helping large organisations act faster.
That reframe changed everything — clearer value proposition, more focused features, a more precise view of which customers and stakeholders to engage.